1xBET gamification social media campaign home of football

1xBET

Global Campaign on @433

GLOBAL CAMPAIGN ON @433

Together with 1xBET we're creating awareness for the 1xBET brand worldwide. We're providing this through a seamless gaming experience for our fans, where we brand our day-to-day football games and quizzes.

Objective

Awareness

Partner

1xBET

Year

2020-2021

Weekly Gamification

Together with 1xBET we continuously renew our games and make sure content is engaging as well. We have a monthly session with our internal team to brainstorm, come up with new concepts and try to find the perfect balance between editorial and advertorial content. This is a win-win for both our client, 1xBET in this case, and the 433 followers.

Unique Concepts

Next to the weekly gamification, we also work hand-in-hand with 1xBET to create bigger concepts. The 1xBET Cup for instance is a great example of involving the target audience as well. Fans were encouraged to submit a video of an amazing goal and could win an exclusive 433 care package and of eternal bragging rights.

A full season partnership to introduce 1xBET as 433's best friend.

Results

With over 120M+ monthly impressions, an average of 1.1M+ impressions per story and over 95% completion rate of the stories, the partnership between 433 and 1xBET is very successful. Continuous innovation in terms of concepts and content is paying off. We're building a strong brand through strong collaboration.

120M+

total monthly impressions

1.1M+

average impressions per story

95%

story completion rate

4+

weekly games in stories

100%

happy partner

Our Partnerships