Accor live limitless
GLOBAL CAMPAIGN ON @433
Global Campaign on @433
Accor Live Limitless is the proud shirtsponsor of Paris Saint-Germain and great admirer of 433. During the knock-out stage of the Champions League, we themed a couple of trademark 433 edits around ALL hotels.
Objective
Awareness
Client
Accor Live Limitless
Year
2021
The power of real
Nothing is more effective than real, authentic content. By combining perfect timing - a huge Champions League game of PSG - with perfect execution - Kylian Mbappé in a luxury suite of Accor - we managed to reach the target audience in a beautiful way.
Simple yet effective
The goal of the assignment was simple: regular 433 edits, but with a hint of Accor Live Limitless. The fact that 433 had freedom to create their regular edits within very clear ALL parameters definitely contributed to the great performance of the posts. Branded content that is on-brand for both brands is a win-win.
Authentic 433 content, with a subtle but effective touch of Accor Live Limitless.
Results
Very strong performance of both posts, with almost 9 million impression with just 2 wallposts. An ever-lasting impression made on the 433 wall and the first step taken towards a sustainable collaboration between two global brands.
8.8M+
total impressions on 2 wallposts
8.3M+
total unique accounts reached
76%
overperformance on KPI
1.2M+
total likes
100%
Happy partner