EA HOMEGROWN
Local campaign on @433NL
Local campaign on @433NL
On our local Dutch Instagram channel we worked together with EA to bring the latest version of their game FIFA under the attention. Every football fan that loves FIFA, loves 433. A target audience match made in heaven.
Objective
Awareness
Client
Electronic Arts
Year
2020
433 Studios
With the experienced 433 Studios production team we created several episodes of EA Homegrown. We followed players who developed their talents at their local club, before taking the football world by storm. Homegrown is about more than football, we tell the story behind the players and share more about their background.
The role models
Teun Koopmeiners, Cody Gakpo and Yari Verschaeren are the biggest talents at their clubs in the Netherlands and Belgium. By working closely with up-and-coming players, we ensure that the fans can relate to their heroes. They are living the life that every young player dreams of.
Little boys with a big dream became men on a mission at their local club.
Results
An existing 433 Studios concept with a couple of small tweaks, plus a set of exclusive giveaways to the 433NL audiences made sure this was a succesful campaign. Almost 3 million impressions generated significant buzz around the release of FIFA21.
3
awesome videos
3M+
impressions
116K+
total likes
49%
overperformance on KPIs
100%
Happy partner