H&M
Global Campaign on multiple 433 channels
Global Campaign on multiple 433 channels
H&M and 433 collaborated on a series of t-shirts for EURO2020. The new collection draws inspiration from vintage football kits, which bring up memories for the key players in the campaign.
Objective
Awareness
Client
H&M
Year
2021-today
The untold story
Every shirt has an untold story. We invited key people in their football-related industries to give an insight in the story behind their national kit. The focus on emotions behind football, the raw and pure feeling around national pride, in combination with smooth 433 quality videos tells a story and takes the viewer on a journey.
Multichannel approach
This campaign is a perfect example of the multichannel approach that 433 can offer. Next to our leading account on Instagram, we reached a bigger and more varied target audience through our accounts on Facebook, TikTok, Twitter and Clubhouse.
An untold story behind every shirt.
Results
The fans enjoyed the content and this resulted in over 2.5 million views for the 4 main videos. The unique untold stories behind the shirts generated over 83 million brand impressions and reached almost 68 million unique fans for our partner H&M. All in all a quality hat-trick!
4
unique untold stories
83.9M+
total impressions
67.5M+
unique accounts reached
93%
story completion rate
885K+
impressions per story
