PUMA SE
Global Campaign on @433
Global Campaign on @433
PUMA, Neymar Jr. and 433 joined forces to inspire the next generation to Only See Great. The campaign featured Neymar Jr., one of the biggest stars in the world, and connects him with his roots in Saõ Paulo, Brazil.
Objective
Awareness
Client
PUMA SE
Year
2021
Young Dreams
433 has managed to capture the vision of PUMA and one of the biggest athletes on the planet before the Copa América, as he set out to inspire the next generation of young footballers in his home nation of Brazil. As part of the campaign, Neymar Jr. surprised a local football team in São Paulo with a brand new collection of PUMA and Neymar Jr. boots, kits and footballs and encouraged them to imagine their dreams.
We are Brazil
In an inspiring follow up video, Neymar Jr. speaks to the whole nation of Brazil to unite and get behind the national team. Inspired by the kids in the first video, Neymar Jr. vows he's ready to chase glory at the Copa América. By giving back to communities in Brazil and inspiring the next generation to chase their dreams, the story comes full circle.
Inspiring the next generation to Only See Great
Results & Conclusion
The performance of both the videos and the giveaways was off the charts. The strong content types mixed with one of the hottest players in the industry resulted in expectations-exceeding performance in terms of impressions (84M+) and engagement.
2
inspirational videos
84.4M+
total impressions
92%
story completion rate
2
unique giveaways by Neymar Jr.
110k+
comments on giveaways